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Hockey Check
August 2005
This is one of a series of animations created for a campaign promoting MSN Search. The ad seen here was created specifically for use Canada, and it made its debut the very same week NHL hockey returned to the airwaves after a year-long lockout. I used a number of clips of body checks as reference, but the final animation is an original (and rather streamlined) envisioning of the event. As expected, the developer had to drop a few frames to keep the file size in check, but it retains much of its original character.